[Brand] Safety First

Caren KarrisHW products, Marketing strategyLeave a Comment

We’ve all seen stories of a brand’s ad appearing alongside questionable content. Some marketers, specifically large consumer brands, have developed a level of concern for the “safety” of their brands across certain media platforms, especially large RTB programmatic buys and social platforms. Marketers are wondering whether their digital campaigns and brand messaging are in a safe space. A recent study … Read More

HousingWire’s Fresh Faces

Caren KarrisGeneralLeave a Comment

As HousingWire continues to grow, we have expanded our sales and marketing team over the past several months. These new team members support HousingWire’s growing roster of valued advertising partners and contribute to the overall success of our clients and our organization. HousingWire’s recent additions include: Tyson Bennett — Senior Account Executive, Eastern Region Tyson is an experienced B2B sales professional … Read More

Why lenders love low-down and digital mortgages

Caren KarrisWebinarLeave a Comment

HousingWire Webinar — Wednesday, August 20 Calling all mortgage lenders and brokers! HousingWire assembled a team of subject matter experts to speak on the latest trends in mortgage lending. We’re here to bring the latest in mortgage market forecasting! It’s time to gain some knowledge to get out ahead of your competition! What we’ll cover: How fintech is disrupting the mortgage … Read More

Social Media, what’s the right balance?

Caren KarrisMarketing strategyLeave a Comment

  Social media marketers dance a fine line with their audience — too many posts makes the brand annoying, too few makes users wonder if you’re relevant. The truth is 81% of users want to and do follow brands on social media (Sprout Social). When a user follows a brand, they are looking for relevant content not just to be … Read More

Your Appraisal Questions, Answered

Caren KarrisWebinarLeave a Comment

HousingWire Webinar — Wednesday, July 26 Earlier this year, HousingWire conducted an appraisal webinar and could not address all of the questions from appraisers in attendance. This webinar’s panel of expert appraisers will answer those questions and even take some more. Recently, the Board of Governors of the Federal Reserve System, the Federal Deposit Insurance Corporation, the National Credit Union Administration, … Read More

Print Advertising: It’s Still Kind of a Big Deal

Caren KarrisHW Magazine, HW products, Marketing strategyLeave a Comment

Let’s be honest, these days it’s hard to talk about B2B advertising without mentioning a variety of digital marketing options, but is it really time to pull the plug on print? The short answer is, “Definitely not.” Industry magazines are still rated among the most important media channels for business professionals and are an important part of the media mix. … Read More

The Future of CTP Lending

Caren KarrisWebinarLeave a Comment

HousingWire Webinar — Thursday, July 13 Construction-to-permanent lending is quickly becoming a mainstream product. Increased participation in the secondary mortgage market, low housing inventory, technology, and enhancements to program guidelines are all shaping this product for the future. Attend to learn: Which mainstream mortgage products that are immediately securitizable in the Secondary Mortgage Market How to overcome current roadblocks facing construction … Read More

HousingWire’s Insiders nominations are open!

Caren KarrisAwards, RecognitionLeave a Comment

The HW Insiders Award™ program recognizes your organization’s operational all-stars — those insiders that are your company’s best-kept secret, yet vital to its success. “The HW Insiders program is for those who do the leg work and make the mortgage industry tick. We are looking for that senior loan officer who closed the bulk of your loans last year. Clock … Read More

Data Driven Marketing for the Housing Industry

Caren KarrisWebinarLeave a Comment

HousingWire Webinar — Thursday, June 15 Improve campaign results by leveraging multiple data points Join us for a 30 minute webinar on how programmatic advertising can help your company speak directly to your target audience effectively and efficiently. Attend this webinar for: Gain an edge from incorporating offline data in your digital campaigns Improve your audience targeting Target digital advertisements to … Read More