Social Media, what’s the right balance?

Caren KarrisMarketing strategyLeave a Comment

  Social media marketers dance a fine line with their audience — too many posts makes the brand annoying, too few makes users wonder if you’re relevant. The truth is 81% of users want to and do follow brands on social media (Sprout Social). When a user follows a brand, they are looking for relevant content not just to be … Read More

Your Appraisal Questions, Answered

Caren KarrisWebinarLeave a Comment

HousingWire Webinar — Wednesday, July 26 Earlier this year, HousingWire conducted an appraisal webinar and could not address all of the questions from appraisers in attendance. This webinar’s panel of expert appraisers will answer those questions and even take some more. Recently, the Board of Governors of the Federal Reserve System, the Federal Deposit Insurance Corporation, the National Credit Union Administration, … Read More

Print Advertising: It’s Still Kind of a Big Deal

Caren KarrisHW Magazine, HW products, Marketing strategyLeave a Comment

Let’s be honest, these days it’s hard to talk about B2B advertising without mentioning a variety of digital marketing options, but is it really time to pull the plug on print? The short answer is, “Definitely not.” Industry magazines are still rated among the most important media channels for business professionals and are an important part of the media mix. … Read More

The Future of CTP Lending

Caren KarrisWebinarLeave a Comment

HousingWire Webinar — Thursday, July 13 Construction-to-permanent lending is quickly becoming a mainstream product. Increased participation in the secondary mortgage market, low housing inventory, technology, and enhancements to program guidelines are all shaping this product for the future. Attend to learn: Which mainstream mortgage products that are immediately securitizable in the Secondary Mortgage Market How to overcome current roadblocks facing construction … Read More

HousingWire’s Insiders nominations are open!

Caren KarrisAwards, RecognitionLeave a Comment

The HW Insiders Award™ program recognizes your organization’s operational all-stars — those insiders that are your company’s best-kept secret, yet vital to its success. “The HW Insiders program is for those who do the leg work and make the mortgage industry tick. We are looking for that senior loan officer who closed the bulk of your loans last year. Clock … Read More

Data Driven Marketing for the Housing Industry

Caren KarrisWebinarLeave a Comment

HousingWire Webinar — Thursday, June 15 Improve campaign results by leveraging multiple data points Join us for a 30 minute webinar on how programmatic advertising can help your company speak directly to your target audience effectively and efficiently. Attend this webinar for: Gain an edge from incorporating offline data in your digital campaigns Improve your audience targeting Target digital advertisements to … Read More

HW Webinar: From FinTech to RegTech

Caren KarrisWebinarLeave a Comment

HousingWire Webinar — Wednesday, May 10 Using New Technology to Improve Loan Quality, Compliance, and Customer Engagement  Attend this webinar to learn: The root causes of processing, cost, quality, and service challenges across the lending lifecycle How FinTech and RegTech are one and the same Successful strategies for simultaneously solving data quality, compliance, and customer engagement challenges New technology capabilities … Read More

Know an influential woman helping to drive the U.S. housing economy?

Caren KarrisAwardsLeave a Comment

This August, HousingWire’s 2017 Women of Influence awards program will honor high-achieving women across the U.S. housing economy – from residential mortgage lending, servicing, investments, and residential real estate. This unique annual program – now in its seventh year – was the first such national effort of its kind, launched to recognize the significant contributions of women to both mortgage … Read More

2017 Outlook: What’s next for our housing and mortgage nation?

Caren KarrisWebinarLeave a Comment

FREE HousingWire Webinar — Wednesday, April 26 Join us for an extended Q&A with industry experts HousingWire is taking the political lean out of the conversation and focusing instead on current realities, such as appreciating home values and rising interest rates. We will arm attendees with knowledge, not bombastic observations on beltway probabilities. The mortgage market is currently faced with … Read More